Trust & transparency
Our AI use policy.
AI augments our work; humans do the thinking. Here is exactly how we use artificial intelligence on your behalf — and the lines we won't cross.
Published June 2025 · Maintained by Andy Hagedon
Trust forms the bedrock of our partnerships. Artificial intelligence is one of the most powerful tools to enter our profession in a generation — and like any powerful tool, it earns its place only when it's used responsibly, ethically, and securely. This policy explains where AI fits in our work, and where human judgment stays firmly in charge.
We are plainly and clearly focused on our clients' business. AI helps us move faster and dig deeper; it does not replace the experience, taste, and accountability you hired us for.
The principles
How we use AI.
Humans do the thinking
Strategy, creative direction, messaging judgment, and the final read on anything that carries your name stay with our principals. We use AI to research, draft, summarize, and explore options faster — never to outsource the decisions that matter.
A human reviews everything
Nothing AI-assisted reaches you or the public without a person checking it for accuracy, tone, and truth. We fact-check claims, verify sources, and rewrite until the work sounds like you — and like us.
We protect your information
We're careful about what goes into any AI tool. We don't feed confidential, proprietary, or personally identifying client information into systems that could train on it or expose it, and we favor tools and settings that keep your data private.
Accountable and measurable
Our efforts are tied to your business goals, with or without AI in the mix. We measure outcomes — trust, pipeline, and revenue — not the tools used to get there, and we stay accountable for every result.
Honest about authenticity
Your audience deserves authenticity. We don't fabricate testimonials, invent data, or pass off synthetic media as real. Where it matters, we're transparent with you about how a piece of work was made.
Pro-AI, anti-hype
We're early adopters who stay skeptical of the noise. We adopt the AI that genuinely helps our clients and ignore the rest. Faster isn't the goal; better is — and trust is what makes better last.
What this means for you
Your work, your name, our accountability.
When you work with Smart Image, you get the benefit of modern tools and the protection of senior, human judgment. AI lets a two-principal firm punch well above its weight — running deeper research, exploring more directions, and turning work around faster. But the standard never moves: it has to be accurate, it has to be yours, and it has to earn trust.
If you ever have a question about how AI was used on a specific deliverable, ask us. We'll tell you plainly.
Have a question about how we work?
No pitch deck, no pressure — we'll spend the 30 minutes on your business, not ours.