Where AI Fails Us In Marketing

Where AI Fails Us In Marketing

Where AI Fails Us In Marketing Sometimes the Journey Matters More Than the Destination Everything’s gotta be faster. Easier. And now, done for you by your personal army of Agentic AI Bots. No doubt, generative AI has hammered out some truly amazing tools, many in the...
Unlocking Customer Desires: Beyond the Obvious

Unlocking Customer Desires: Beyond the Obvious

Unlocking Customer Desires: Beyond the Obvious Understanding our customers is paramount in marketing, but getting to know what they really want is incredibly tricky. It’s one of several big takeaways from the course content in the CMO Program at Kellogg/Northwestern....