our ideas …
As a business owner, you know having a great product or service isn’t enough. Achieving sustainable growth takes a powerful narrative, a targeted audience, and a data-driven approach to cut through the noise. Drawn from decades of experience helping clients and businesses like yours, we hope these insights and strategies help elevate your brand, generate qualified leads, and build lasting customer relationships.
Where AI Fails Us In Marketing
I’ll preach that The Process of developing marketing ideas can be just as important as the ideas themselves. When you take the time to brainstorm, research, and test your ideas, you increase your chances of coming up with winning concepts. AI is powerful, but what are we giving up?
I Can’t Live Without You (part II)
4 strategies to cultivate Extreme Customer Loyalty PLUS a thought about doing One Big Thing …
I Can’t Live Without You
If you’re a founder or CEO who wants to produce exponential business growth, cultivating competition-busting customer loyalty continues to be a mission worth solving.
Avoiding Basic Media Interview Blunders
In today’s digital age, media interviews are a crucial part of any successful PR strategy. Whether you’re a small business owner or the CEO of a Fortune 500 company, knowing how to effectively communicate your message during even the most friendly media interview can make a huge difference in how your company is perceived by your core audiences and the public at large.
Unlocking Customer Desires: Beyond the Obvious
Understanding our customers is paramount in marketing, but getting to know what they really want is incredibly tricky. It’s one of several big takeaways from the course content in the CMO Program at Kellogg/Northwestern. I really enjoyed diving into the various levels...
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