Where AI Fails Us In Marketing

Where AI Fails Us In Marketing

Where AI Fails Us In Marketing Sometimes the Journey Matters More Than the Destination Everything’s gotta be faster. Easier. And now, done for you by your personal army of Agentic AI Bots. No doubt, generative AI has hammered out some truly amazing tools, many in the...
I Can’t Live Without You (part II)

I Can’t Live Without You (part II)

A Marketing Roadmap To Developing Extreme Customer Loyalty This is Part II … jump back if you missed Part I. Strategies for Cultivating Extreme Customer Loyalty Moving up from good customer service to exceptional is the hard part, which is why it can still help...
I Can’t Live Without You

I Can’t Live Without You

A Marketing Roadmap To Developing Extreme Customer Loyalty Business owners fight an increasingly tough battle against consumer apathy and buyers’ almost visceral allergic reactions to traditional sales and marketing. Increasingly, the Benedryl to this annoying itch is...
Unlocking Customer Desires: Beyond the Obvious

Unlocking Customer Desires: Beyond the Obvious

Unlocking Customer Desires: Beyond the Obvious Understanding our customers is paramount in marketing, but getting to know what they really want is incredibly tricky. It’s one of several big takeaways from the course content in the CMO Program at Kellogg/Northwestern....